6′ tall EPS letters were used to create the focal point for the Dicks Sporting Goods Senior Open in Endicott, NY. Each of the 12″ thick letters had a 1″ diameter wire cut vertical hole concealed in them to allow a 3/4″ electrical conduit to be used to anchor the letters in place. The creative apostrophe was also EPS painted as various types of balls supported by a metal stand. The letter “I” was intentionally omitted to create a photo op for anyone wanting to have their picture taken as part of the logo.
